Barb Clapp Advertising and Marketing: Media Buying

WHAT WE DO

In this section, we describe how the Barb Clapp Advertising & Marketing’s (BCAM) experienced media team will serve as a one stop shop for all of your media planning and buying needs. Our capabilities include market and product research, strategy development, and media planning, buying, and analysis.

HOW WE ARE DIFFERENT

Customized Plans

It is our belief that every business, every product and every service is unique in some way, and we strongly believe that every media plan must reflect that. BCAM’s media plans are never “cookie cutter,” where we buy the same mediums for every client. Instead, we spend a lot of time in the beginning of our relationship developing a strong knowledge of your business. Through this careful analysis of your business, our team will formulate a targeted and cost effective plan that is specifically tailored to reach your desired target market.

Strong Relationships with Media

Over the years, our agency has developed strong relationships with local, regional and national media outlets, which aid us in obtaining the most competitive rates possible. We are always abreast on special packages, as well as reduced rate and promotional opportunities being offered. We believe that a media plan must provide return on your investment, so we will always carefully monitor your bottom line throughout the process.

No Commission or Mark-Ups

Unlike most media buying agencies, BCAM does not take a commission on media that we buy for our clients, nor do we mark up media costs to cover our own costs. Instead, we charge an hourly fee for our time and our clients are billed directly at the net amount. We do this because we feel that our clients can take comfort in knowing that our media decisions will never be swayed by the percentage of the buy that we will receive. Our clients are assured the most cost effective and efficient plans possible.

Tracking

BCAM carefully monitors and tracks our clients’ spot times, tear sheets and invoices for accuracy. All too often advertisers have spots that are bumped without their knowledge, or have ads that do not run when they are scheduled to. Without careful tracking, advertisers often pay for advertising that they haven’t actually received. BCAM makes sure that you get what you pay for.