Barb Clapp Advertising and Marketing: Media Planning & Buying

WHAT WE DO

At BCAM, our experienced and skilled media team understands the importance of executing smart, strategic and effective media plans. Our goal is to maximize the effectiveness of our clients’ media dollars by implementing layered media campaigns that will give the appearance that their advertisements are everywhere. In actuality, we target specific audiences, identify the most appropriate vehicles to reach those audiences and place our media accordingly.

HOW WE ARE DIFFERENT

Customized Plans

Strong Relationships with Media

Over the years, our agency has developed strong relationships with local, regional, national and trade media outlets, which aid us in obtaining the most competitive rates possible. We are always abreast of special packages, as well as reduced rate and promotional opportunities being offered. We believe that a media plan must provide return on your investment, so we will always carefully monitor your bottom line throughout the process.

No Commission or Mark-Ups

BCAM bills differently than most other agencies. BCAM typically does not take a commission on media that we buy for our clients, nor do we mark up media costs to cover our own costs. Instead, we prefer to charge a fee for our time and our clients are billed directly by the media at the net amount. We do this because we feel that our clients can take comfort in knowing that our media decisions will never be swayed by the percentage of the buy we will receive. This way our clients are ensured the most cost effective and efficient plans possible.

Tracking

BCAM carefully monitors and tracks our clients’ spot times, tear sheets and invoices for accuracy. All too often advertisers have spots that are bumped without their knowledge, or have ads that do not run when they are scheduled to. Without careful tracking, advertisers often pay for advertising that they haven’t actually received. BCAM makes sure that you get what you pay for.