Beth Mullennex – Account Executive

Beth brings a unique political marketing background to BCAM, as she previously served as Assistant to the Campaign Manager for Governor Robert Ehrlich’s 2006 reelection campaign. In this role she helped launch one of the most elaborate voter contact efforts and micro-targeting strategies in recent election cycles. She worked to pinpoint target audiences through demographic trends and survey analysis and was involved in the Governor’s messaging, media, and production of commercial spots. She also planned and promoted events, rallies and fundraisers for the Governor.

Beth joined Barb Clapp’s team and translated her political marketing expertise to her current Account Executive role, where she manages media planning and buying for print, radio, and television advertising, comprehensive public relations campaigns, messaging and branding strategy, creative direction, and event planning. Her accounts include Harbour School of Annapolis and Baltimore, for which she launched the Harbour Way initiative and led a direct mail campaign publicizing the introduction of a seminar series for parents and teachers of disabled students. Beth is also in the process of introducing a brand new company, American Solar Energy Corporation, to the market. She has established the company’s messaging and brand through logo and collateral development and is currently developing creative concepts and strategy for advertising and public relations campaigns to launch the corporation. Additional clients include Cosmetic Surgery Center of Maryland and 1st Electric.

Beth graduated from Virginia Tech with a specialized degree in Pre Law and Political Science, with a minor in Sociology.